Without external interventions, the cycle of poverty tends to perpetuate on multiple fronts. Families with limited or no assets become trapped in poverty and are faced with chronic food shortages, poor health, shocks of climate-induced changes, and social stigmas. Living in remote areas, they remain disconnected from many basic services like clean water and sanitation, healthcare, and market systems, all of which preserve, if not worsen, their socio-economic status.

Modeled after the tried-and-tested Graduation Approach (a globally recognized holistic solution to extreme-poverty), our asset-based micro-entrepreneurship program enables poor families to plot their path to sustainable livelihoods and socio-economic resilience.

How it Works

We provide families living in poverty with interest-free seed capital to buy an asset.

Our coaches provide extensive training and mentoring to micro-entrepreneurs for 12 months and monitor their progress for another 12 months. During this time the coaches also influence behavioral changes for improved quality of life.

After 12-months the micro-entrepreneurs generate enough income or resell their mature assets for profit to return the seed capital and become self-sufficient to buy and manage new assets.

Why it Works

Handing down is easy. Giving a hand up? Not so much. But we commit to the later because positive changes should be built to last.

Our approach works because we co-create each intervention, focus on entrepreneurial skills development, and ensure accountability.

Micro-Entrepreneurship Coches: Turning Ideas into Profitable Businesses

Our coaches are like start-up incubators, playing a vital role in helping micro-entrepreneurs turn ideas into profit-making ventures.

These full-time coaches provide extensive coaching and monitoring for 2 years, so that the micro-entrepreneurs can become efficient managers of their assets, apply improved business and financial decision-making skills, and confidently navigate through the challenges of their entrepreneurial journey.

Our coaches also actively look for opportunities to instill healthy lifestyle practices within the entrepreneurs’ household. This helps to enhance a family’s quality of life as they become more conscious of maintaining hygiene, consuming nutritious food, and prioritizing their children’s education over early marriage. With increased awareness, an entrepreneur’s family tends to stay on track to achieving improved socio-economic conditions.